By Jeannie Chapman


You never know who can potentially benefit your business. Whether you are at a networking event or chatting with someone at a party it can be surprising who can help you out. Therefore it is important to be prepared. However you do not necessarily need a graphic designer to create an effective business card. Using Microsoft Publisher Business card templates can make this a lot easier.

As the name suggests everything is laid out as you need it. All you need to do is add the details that are applicable to you. The kind of template you use will depend on the product or service that you are offering your potential clients and how you intend to promote yourself to them.

There are different types available. What you need to consider is whether or not you want a single or double sided card. A single sided one is ideal if you only have a few details that you need. There is also the added advantage that if you need to write a note for a potential client there is something to write on. For example you may want to let them know about an upcoming event or special offer and having it written down will often be a good reminder.

A double sided one is better suited to people who have a bit more information they need to impart. You may want to put contact details on the front and have more details on the back. Details on the back may include a promotion or enticing a potential customer to go on your newly relaunched website. There is no right or wrong as such it is more about choosing a design best suited to your needs.

Other possible bits of information to include on the back of your card can include website details, short testimonials from clients or even a map showing people where you are located. This is especially useful if you have only recently been established and want people to come and find you.

Whatever design you choose there are certain basics that need to be on there. Contact information is crucial so that people know how to contact you. Remember to double check this before you print your cards to avoid the embarrassment of having to get your pen out and correcting them.

It is also important to ensure that you keep your information up to date. You could have a lot of customers trying to contact you who may not be able to because you gave them outdated information at a networking event. You also need to be sure that it is legible and the text is big enough for people to read.

As well as the Microsoft Publisher Business Card templates included with the program it is possible to find a number of other ones online as well. You should also look online to find tutorials to help you develop effective looking cards that will get the attention of potential clients. With the right approach you can get the most from your cards!




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