By Helene Norris


For any businessperson to increase their sales, they need to carry out a comprehensive advertisement campaign. This campaign can be aimed at increasing sales or combating another product which they may deem a threat to their business. In doing so, they ensure that they remain afloat in the market. Circuit board manufacturer, just like any other businessman, need to carry out this extensive advertisement in order to realize their business goals. There exist several ways through which they can employ in their advertising course. These strategies include, content, link, viral and obstructive advertisement methods as explained in the subsequent description.

For content advertising method, the manufacturer is required to explain each and every detail of their product. This is effectively done online through the use of a website or the media. The website is far too advantageous as it will include such feature as reviews from users, testimonials among other things, additionally, the board maker can do business through the website without physically seeing the client.

Additionally, the manufacturer while using content advertising strategy is not limited to the use of their own website only. They can choose to use social websites as well. These social websites have a lot of traffic and advertising the products in them can serve as a good way of increasing sales. For instance, they can use Facebook or twitter for advertisements. For instance, while using Facebook, they can create sales pages where they can interact with clients.

Content advertising is advantageous to every board maker. This is because it gets to draw traffic from several sources. These sources include search engines and other websites as well. As it regards search engines, your product will be available when searched in the popular known engines like yahoo and Google. Whenever a client types the name of your product, they are directed to your website or any other site which might have information about the product. This search engine advertising method is the strategy behind the success of most online businesses.

As it concerns link method as an advertising strategy, the board maker uses email signature, submission of product review articles to other sites as well as using exchanging links with the other websites. These links appear on different websites where clients can click on them and be led to the main site.

Next is the viral advertisement strategy. As the name suggests, it is a form of advertising where the information is allowed to circulate in a viral manner online. It can be likened to the verbal way of advertising but it is solely done online. It can involve one distributing eBooks, viral screensavers or softwares all explaining about the product. The circulation takes place through various website for a greater traffic to access the message.

Alternatively, the board maker can opt to use the incentive method to promote their products. This can be achieved by giving out free samples to whoever buys their product. Moreover, they can decide to give discounts and other after sale services to clients who purchase their product. Additionally, they can decide to give tokens to those who visit their websites.

Alternatively, the circuit board manufacturer can decide to use obstructive advertising method. This strategy entails creating messages pop-ups which periodically appears on the major websites. This pop-ups carry information regarding the product and clicking them will lead one the main website.




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